Fixation Skincare & Laser Clinic Sheffield
From Solo to Success
We partnered with Fixation Skincare & Laser Clinic, founded by Izzy Gannon, to transform her business from a one-woman operation into a thriving, award-winning clinic in Sheffield. Through bespoke strategies and expert website design and SEO optimisation, we supported the growth of her skincare empire, helping Izzy achieve incredible success and build a trusted name in the industry.
How it all began.
We first met Izzy Gannon back in 2022, during a personal visit for a facial. While experiencing her exceptional service and seeing her passion firsthand, we struck up a conversation about her goals for Fixation Skincare. Izzy shared her vision of transforming her small setup into a full-scale clinic, offering premium skincare and laser treatments. From her work ethic to her quality service, it was clear she had the drive to build something incredible, and we knew this would be a partnership built for growth and success.
How we took Fixation Skincare & Laser Clinic To The Next Level
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Building a High Performing Beauty & Aesthetics Website
As the storefront of any business, a website is essential for building trust and credibility. For Fixation Skincare & Laser Clinic, we understood that having an online presence that reflected Izzy’s high-quality services was crucial. With Izzy’s vision and our expertise, we developed a high-authority, SEO-optimised website designed not only to showcase her services but to also drive lead generation and eCommerce sales.
The result? A professional, user-friendly website that now generates a steady passive income and continues to support the growth of Izzy’s thriving clinic. This website has become a cornerstone of her business, helping her gain the trust of new clients while nurturing relationships with existing ones.
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Improving Visibility in a Competitive Market
In a competitive industry like skincare and laser treatments, standing out is essential. We worked closely with Izzy to build not just a website, but a strong brand that resonates with her target audience. By combining high-quality service with an outstanding digital presence, we helped her establish a reputation for excellence in Sheffield.
Through SEO optimisation and targeted online marketing ads, Fixation Skincare gained the visibility it deserved. This solid foundation of quality and trust ultimately led to multiple industry awards, cementing Izzy’s place as a top-tier service provider. Her clinic's success is a reflection of how building a strong brand and delivering exceptional results can turn a business into an award-winning enterprise.
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Diversifying Fixation’s Offering: Attracting New Customers and Retaining Loyal Ones
Izzy’s vision for Fixation Skincare went beyond just offering top-notch facials — she used her expertise to diversify the clinic’s services, attracting a wider range of customers while keeping her loyal clients coming back for more. One of the standout additions to her offering were Fixation's signature facials, such as the 11:11 and FaceFlow — unique treatments designed by Izzy herself to deliver unparalleled results. These exclusive services set Fixation apart from competitors, reinforcing its reputation for excellence.
As her client base grew, Izzy expanded Fixation’s offerings to include a wider variety of treatments, including Laser Hair Removal, Injectables, Tattoo Removal, and Fungal Nail Removal. This diversification not only attracted new customers looking for comprehensive skincare solutions but also provided existing clients with even more reasons to stay loyal to the brand.
The Results
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Cross Sell & Up Sell Strategy
Through carefully segmented email, SMS and social media strategies, we helped Fixation Skincare achieve an impressive 131% growth in customer diversification. By focusing on cross-selling and upselling their expanded range of services, including laser treatments, injectables, and tattoo removal, we effectively introduced new offerings to existing clients. Tailored messaging and targeted campaigns ensured that each client received recommendations relevant to their needs, increasing engagement and boosting service adoption. This strategic approach not only enhanced revenue streams but also strengthened client relationships, reinforcing Fixation’s position as a comprehensive skincare and laser clinic.
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Multi-Channel Growth Marketing
Our comprehensive digital marketing strategy drove an outstanding 216% growth in new customers for Fixation Skincare & Laser Clinic. By leveraging Google Ads, social media ads, and local SEO, we ensured a consistent influx of new clients to the clinic.
We utilised advanced techniques like audience overlays, lookalike audiences, and remarketing campaigns to efficiently target and nurture potential clients into the Fixation ecosystem. To further encourage engagement, we introduced exclusive welcome offers designed to incentivise new customers to book skin consultations.
This multi-channel approach not only attracted new clients but also seamlessly integrated them into Fixation’s growing community, laying the foundation for long-term relationships and sustainable business growth.
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Strategic E-Commerce Strategy
Fixation Skincare saw an incredible 904% growth in product sales nationally, thanks to a carefully crafted eCommerce strategy and SEO optimization. We developed a user-friendly online shop that allows customers to effortlessly navigate products by skin concerns, ingredients, and brands, ensuring a seamless shopping experience tailored to their needs.
Our strategy included:
SEO Optimisation: Boosting visibility for high-intent keywords to attract customers searching for specific skincare solutions.
Enhanced User Experience: Improving site navigation and design to increase engagement and streamline the purchasing process.
Smart Targeting: Delivering tailored skincare recommendations that improved conversion rates and sales volumes.
Automation Flows: Introducing abandoned cart recovery, welcome flows, and replenishment flows to keep customers engaged and ensure they consistently stocked up on Fixation’s incredible products.
This strategic approach not only boosted sales but also built a loyal customer base that continues to grow, cementing Fixation’s reputation as a leader in skincare.
Izzy’s journey from solo entrepreneur to clinic owner has been incredible, and we’re proud to have played a part in helping her grow Fixation Skincare into an award-winning business.
Through our expertise in digital transformation, we helped turn her dreams into reality, providing a sustainable growth solution that not only elevated her clinic’s online presence but also enhanced its operations and service offerings. Together, we scaled the business to new heights, expanding the range of services and products while staying true to the personal touch and high-quality care that Fixation is known for. The results speak for themselves — Fixation Skincare is now a thriving, award-winning clinic, poised for continued success, and we’re thrilled to be a part of this incredible journey.
Partners and Technology: Crafting a Bespoke Strategy for Fixation Skincare
To achieve the best results for Fixation Skincare & Laser Clinic, we partnered with industry-leading technology and tools that allowed us to create a bespoke strategy tailored to Izzy’s specific needs. From advanced SEO optimization tools to custom web development platforms, we leveraged cutting-edge technology to ensure her website was not only visually appealing but also highly functional and optimized for search. Working with trusted partners, we were able to integrate solutions that supported everything from lead generation to eCommerce, helping Fixation scale its online presence and deliver a seamless experience for clients. This combination of strategic insight and innovative technology was key in driving Fixation’s digital transformation and continued success.
