On the surface, Google Shopping seems simple: load up your product feed, run a campaign, and wait for sales. But if you're running all your products in one campaign, you're leaving serious profit on the table. Why? Because not all products are created equal — and neither are your margins. In this blog, we break down why segmentation is key, how to build campaigns based on profit and intent, and how to structure your account to get smarter with spend.

In a world of short attention spans and overflowing inboxes, timing and personalisation are everything. That’s why email and SMS automation with Klaviyo isn’t just “nice to have” — it’s the backbone of every high-performing e-commerce marketing strategy.

Whether you’re trying to recover abandoned carts, re-engage lapsed customers, or increase average order value through upsells, Klaviyo’s smart automation flows help you connect with the right customer, at the right time, with the right message.

In short, YES! Digital marketing can help all businesses boost their online presence whilst smartly leveraging targeting and budgets to grow and scale both new, established and struggling businesses.

The big question to ask yourself is “WHY does my business need saving?”..if any of the below points ring true for you then we need to talk!

When considering digital advertising for any business, “google ads” is always top of mind, and for good reason, globally google has over 8.5 billion searches per day. For most people Google is the go to website to search for anything, from restaurants nearby to trusted businesses and so much more.

Is Google Ads right for your business?

LinkedIn Advertising have a proven track record to work well depending on your industry, objective and strategy. As the biggest professional network globally, LinkedIn boasts over 875 million users with the information shared by users being the most genuine and detailed of any other social network.