The Value of Google Ads

When considering digital advertising for any business, “google ads” is always top of mind, and for good reason, globally google has over 8.5 billion searches per day. For most people Google is the go to website to search for anything, from restaurants nearby to trusted businesses and so much more.

As a business it is absolutely vital to have a presence on Google for the most relevant terms that relate to your business and there are 2 ways to get there.

1)      Paid Ads

a.      Paid ads allow us to quickly select a range of keywords that are important to bring the right customers in search of our products or services to come to our website.  

2)      Organic Rankings  

a.      Organic ranking/optimising your website for search can help bring your website up the ranks for a range of strategic keywords that best describe your products or services to help relevant people find you during their purchase journey.

 When looking at the search results page you can see that Ads do hold a prominence on the page but can be quiet costly depending on competition within a given industry and how many people are looking for your services. However there are ways to optimise your budget for better performance and here at Brand Mix Agency we make it our mission to ensure that your ad spend helps drive growth and increase profitability.

Through understanding your business goals we build our robust search structures that create a portfolio of keywords to ensure your cost per leads or ROAS works inline with your business objections.

We utilise the smart optimisation elements of the Google Ads platform to define audiences, to push our budget at the most relevant times of the day, to ensure we are only showing in the locations that are important to our customers and we are constantly testing to ensure that performance and ROI improves every month. A truly data driven approach to supporting your business.

If you want some help figuring out whether Google Ads is for you, get in touch – we can forecast keyword volume and forecast how much opportunity there is to scale your business.