3 tips to making LinkedIn Ads Work for Your Business

LinkedIn Advertising have a proven track record to work well depending on your industry, objective and strategy. As the biggest professional network globally, LinkedIn boasts over 875 million users with the information shared by users being the most genuine and detailed of any other social network.

B2B advertising through LinkedIn can really supersede your business to the next level whether your objective is to get your products in front of buyers or selling tech to specific industries, we can be really targeted with our approach once we clarify our answer to 3 simple questions:

1)      What is your objective?

a.      Whether its wholesale orders, increasing your brand presence or B2B sales – figure out what you want to achieve from this activity and create a plan to get there.

2)      Who are you trying to target?

a.      The beauty of LinkedIn is the robust targeting options, this is how to refine your budget towards the audience that is likely to engage with your brand, services, or products.

b.      Whether you want to target by location, industry, job titles or even the company they work for, LinkedIn allows you to use your budget more wisely.

3)      What is your sales cycle/sales process?

a.      Whether you are selling a product or service, its important to understand your sales cycle to ensure we are properly planning to bring our potential customers from leads into sales.

In order to get the right eyeballs on our brand and bring potential customers down the funnel we need to have a clear idea of our objective, targeting and our sales process.

As an agency it is our job to help refine this strategy, to build out the campaigns and maximise the output from our budget. We pride ourselves on our reporting and know that transparency is key, so we track every penny we spend and work on getting you more leads or sales for the money we invest in getting your businesses driving growth and increasing profitability.

Have you considered LinkedIn Ads but have no idea where to start? We are always here to help..