LiveShopping.VIP an Interactive Shopping Experience
Social Selling Through Sprii
LiveShopping.VIP, a sister brand of Highlight Crafts, is redefining the way crafters engage with their favorite products through live, interactive shopping experiences. As a cutting-edge platform, LiveShopping.VIP blends eCommerce with real-time demonstrations, offering a curated selection of crafting supplies while connecting directly with their community. We had the privilege of partnering with LiveShopping.VIP to deliver comprehensive digital solutions that drive growth and enhance the customer experience.
LiveShopping.VIP needed a robust, scalable digital infrastructure to support its ambitious vision. The goal was to create a seamless customer journey from live demonstrations to checkout while improving online visibility and integrating with third-party social selling tools. Key objectives included:
Developing a user-friendly, high-performance Shopify store.
Implementing advanced SEO strategies to improve search engine rankings and organic traffic.
Integrating Sprii, a leading social selling platform, to streamline live shopping experiences and increase customer engagement.
How we took LiveShopping.VIP from a vision to reality
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Strategic Web Development For Scalability
We designed and developed a custom Shopify store tailored to the unique needs of LiveShopping.VIP. This included:
Optimised Product Navigation: Creating intuitive collection pages that allow customers to easily browse and purchase by product type, featured brand stores, and exclusive live-only offers.
Mobile-First Design: Ensuring a seamless shopping experience across devices, optimising for speed and ease of use to ensure an excellent conversion rate.
Brand Integration: Aligning the visual identity of LiveShopping.VIP whilst building numerous brand pages with varying styles whilst maintaining a high quality user experience.
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SEO Optimised For Organic Growth
To boost organic search visibility and capture high-intent traffic, we implemented a comprehensive SEO strategy, including:
Keyword Targeting: Optimizing product pages, live event landing pages, and category descriptions for high-value search terms.
Technical SEO: Enhancing site speed, fixing crawl issues, and ensuring clean indexing for better search engine performance.
Content Strategy: Crafting compelling, keyword-rich content to support product launches and live shopping events, increasing discoverability.
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Integration with Sprii
To enhance the live shopping experience, we integrated Sprii, a leading social selling tool that connects live broadcasts to seamless purchasing. Our implementation included:
Real-Time Product Sync: Allowing viewers to purchase products directly during live shows.
Automated Order Management: Streamlining the back-end process for order capture and fulfillment.
Customer Engagement: Leveraging Sprii's interactive features to foster community and drive repeat purchases.
The Results
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Converting Vistors & Views into Paying Customers
The newly developed LiveShopping.VIP website now converts at 5.6%—a figure significantly higher than the industry average, which typically sits between 1.8% and 3% for eCommerce websites. This exceptional performance is the result of a customer-centric design strategy that prioritised both functionality and user journey. By embedding "how-to" videos directly into product pages, creating deeper, more intuitive collections based on customer interests, and streamlining the overall shopping experience, we turned browsers into confident buyers. This high-performing conversion rate not only reflects the strength of the site but also the trust and engagement it builds with every visitor.
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3 X Industry Average on Lead Gen Conv Rate
To kickstart community growth and first-party data collection, we integrated a Klaviyo-powered lead capture pop-up featuring an enticing introductory offer. Supported by a tailored welcome automation, this lead magnet achieved an impressive 11.04% conversion rate—nearly 3x the industry average, which typically ranges between 3%–5%. This performance not only validates the strength of the offer and design, but also demonstrates how strategic placement and timing can turn passive visitors into high-value, engaged subscribers from their very first interaction.
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Strategic SEO E-Commerce Strategy
In just three months since launching the newly optimised LiveShopping.VIP website, we've generated over 90.8K impressions through organic search—proving the power of well-structured content and smart SEO. By improving product page content, building out niche collection structures, and creating dedicated brand shops, we’ve enhanced the site’s relevance and searchability. With an average click-through rate of 1% and a solid average position of 16, we’ve seen major wins in a highly competitive retail space, laying a strong foundation for future growth and visibility.
With a robust platform now built, solid SEO foundations in place, and meaningful traction already underway, LiveShopping.VIP has proven what’s possible with the right strategy and execution. But this is just the beginning.
What we’ve achieved so far has only scratched the surface. With impressive traction gained through organic strategy and web development alone, LiveShopping.VIP is now perfectly positioned for its next phase of growth. As we move forward, we’ll be launching a strategic paid ads campaign-leveraging both social and search platforms-to rapidly scale traffic, increase conversion volume, and grow a loyal customer base nationwide. With a solid digital foundation in place, the focus now shifts to amplifying visibility, accelerating sales, and driving long-term brand growth through high-performing, data-led advertising. The best is yet to come.
Partners and Technology: Crafting a Bespoke Strategy for LiveShopping.VIP
To bring LiveShopping.VIP to life, we leveraged a powerful tech stack built for performance and scalability. At the core sits Shopify, chosen for its flexibility, speed, and seamless eCommerce experience. Integrated with Sprii, the platform taps into the power of social selling, allowing LiveShopping.VIP to sell products directly through Facebook and Instagram live streams—bridging entertainment and commerce. We implemented Klaviyo for email automation and list growth, enabling personalised flows that nurture and convert leads effectively. Finally, Google Search Console plays a key role in ongoing SEO refinement and performance monitoring, ensuring the site continues to grow in visibility and authority. Together, this ecosystem supports both current performance and future expansion.
