LiveShopping.VIP an Interactive Shopping Experience
Social Selling Through Sprii
LiveShopping.VIP, a sister brand of Highlight Crafts, is redefining the way crafters engage with their favorite products through live, interactive shopping experiences. As a cutting-edge platform, LiveShopping.VIP blends eCommerce with real-time demonstrations, offering a curated selection of crafting supplies while connecting directly with their community. We had the privilege of partnering with LiveShopping.VIP to deliver comprehensive digital solutions that drive growth and enhance the customer experience.
LiveShopping.VIP needed a robust, scalable digital infrastructure to support its ambitious vision. The goal was to create a seamless customer journey from live demonstrations to checkout while improving online visibility and integrating with third-party social selling tools. Key objectives included:
Developing a user-friendly, high-performance Shopify store.
Implementing advanced SEO strategies to improve search engine rankings and organic traffic.
Integrating Sprii, a leading social selling platform, to streamline live shopping experiences and increase customer engagement.
How we took LiveShopping.VIP from a vision to reality
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Strategic Web Development For Scalability
We designed and developed a custom Shopify store tailored to the unique needs of LiveShopping.VIP. This included:
Optimised Product Navigation: Creating intuitive collection pages that allow customers to easily browse and purchase by product type, featured brand stores, and exclusive live-only offers.
Mobile-First Design: Ensuring a seamless shopping experience across devices, optimising for speed and ease of use to ensure an excellent conversion rate.
Brand Integration: Aligning the visual identity of LiveShopping.VIP whilst building numerous brand pages with varying styles whilst maintaining a high quality user experience.
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SEO Optimised For Organic Growth
To boost organic search visibility and capture high-intent traffic, we implemented a comprehensive SEO strategy, including:
Keyword Targeting: Optimizing product pages, live event landing pages, and category descriptions for high-value search terms.
Technical SEO: Enhancing site speed, fixing crawl issues, and ensuring clean indexing for better search engine performance.
Content Strategy: Crafting compelling, keyword-rich content to support product launches and live shopping events, increasing discoverability.
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Integration with Sprii
To enhance the live shopping experience, we integrated Sprii, a leading social selling tool that connects live broadcasts to seamless purchasing. Our implementation included:
Real-Time Product Sync: Allowing viewers to purchase products directly during live shows.
Automated Order Management: Streamlining the back-end process for order capture and fulfillment.
Customer Engagement: Leveraging Sprii's interactive features to foster community and drive repeat purchases.
The Results
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Cross Sell & Up Sell Strategy
Through carefully segmented email, SMS and social media strategies, we helped Fixation Skincare achieve an impressive 131% growth in customer diversification. By focusing on cross-selling and upselling their expanded range of services, including laser treatments, injectables, and tattoo removal, we effectively introduced new offerings to existing clients. Tailored messaging and targeted campaigns ensured that each client received recommendations relevant to their needs, increasing engagement and boosting service adoption. This strategic approach not only enhanced revenue streams but also strengthened client relationships, reinforcing Fixation’s position as a comprehensive skincare and laser clinic.
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Multi-Channel Growth Marketing
Our comprehensive digital marketing strategy drove an outstanding 216% growth in new customers for Fixation Skincare & Laser Clinic. By leveraging Google Ads, social media ads, and local SEO, we ensured a consistent influx of new clients to the clinic.
We utilised advanced techniques like audience overlays, lookalike audiences, and remarketing campaigns to efficiently target and nurture potential clients into the Fixation ecosystem. To further encourage engagement, we introduced exclusive welcome offers designed to incentivise new customers to book skin consultations.
This multi-channel approach not only attracted new clients but also seamlessly integrated them into Fixation’s growing community, laying the foundation for long-term relationships and sustainable business growth.
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Strategic E-Commerce Strategy
Fixation Skincare saw an incredible 904% growth in product sales nationally, thanks to a carefully crafted eCommerce strategy and SEO optimization. We developed a user-friendly online shop that allows customers to effortlessly navigate products by skin concerns, ingredients, and brands, ensuring a seamless shopping experience tailored to their needs.
Our strategy included:
SEO Optimisation: Boosting visibility for high-intent keywords to attract customers searching for specific skincare solutions.
Enhanced User Experience: Improving site navigation and design to increase engagement and streamline the purchasing process.
Smart Targeting: Delivering tailored skincare recommendations that improved conversion rates and sales volumes.
Automation Flows: Introducing abandoned cart recovery, welcome flows, and replenishment flows to keep customers engaged and ensure they consistently stocked up on Fixation’s incredible products.
This strategic approach not only boosted sales but also built a loyal customer base that continues to grow, cementing Fixation’s reputation as a leader in skincare.
Izzy’s journey from solo entrepreneur to clinic owner has been incredible, and we’re proud to have played a part in helping her grow Fixation Skincare into an award-winning business.
Through our expertise in digital transformation, we helped turn her dreams into reality, providing a sustainable growth solution that not only elevated her clinic’s online presence but also enhanced its operations and service offerings. Together, we scaled the business to new heights, expanding the range of services and products while staying true to the personal touch and high-quality care that Fixation is known for. The results speak for themselves — Fixation Skincare is now a thriving, award-winning clinic, poised for continued success, and we’re thrilled to be a part of this incredible journey.
Partners and Technology: Crafting a Bespoke Strategy for Fixation Skincare
To achieve the best results for Fixation Skincare & Laser Clinic, we partnered with industry-leading technology and tools that allowed us to create a bespoke strategy tailored to Izzy’s specific needs. From advanced SEO optimization tools to custom web development platforms, we leveraged cutting-edge technology to ensure her website was not only visually appealing but also highly functional and optimized for search. Working with trusted partners, we were able to integrate solutions that supported everything from lead generation to eCommerce, helping Fixation scale its online presence and deliver a seamless experience for clients. This combination of strategic insight and innovative technology was key in driving Fixation’s digital transformation and continued success.
