From Pre-Launch to High-Performance Growth
We partnered with HUK Aesthetics, a premium aesthetics wholesaler, from the ground up, supporting their journey from pre-launch to a high-performing brand known for cutting-edge skin boosters, dermal fillers, and in demand products like Lemon Bottle and Profhilo. Over just 6 months, we helped them establish a solid digital presence, scalable marketing systems, and sustainable growth strategies.
When HUK Aesthetics approached us ahead of their launch, they had a powerful vision - to become the go-to aesthetics wholesaler in the UK, supplying top-tier products to clinics, medispas, and practitioners. With no digital presence yet and a highly competitive market to enter, they needed more than just a website, they needed a full growth strategy. We stepped in as their digital partner to build momentum from day one, combining performance marketing, brand building, and business strategy to help them scale fast and smart.
Within 4 Months We Have Hit PROFIT
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Conversion Rate Optimisation
Within just four months, HUK Aesthetics broke even, a testament to the effectiveness of our full-funnel strategy. A major contributor to this success was our focus on conversion rate optimisation (CRO). By redesigning key user journeys, simplifying navigation, streamlining the checkout experience, and building trust signals throughout the site, we improved the user experience dramatically. The result? A 450% increase in conversion rate, turning traffic into paying, repeat customers and creating a foundation for sustainable, scalable revenue.
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A Scalable Personalised Experience Through Targetted Automation
To complement HUK’s personalised approach to customer service, we built out value-driven email automations - starting with abandoned cart flows designed to feel more like personalised account management than generic reminders. Each flow was strategically crafted with relevant product suggestions, educational content, and tailored messaging based on user behaviour. These smart engagement funnels helped ensure that every customer felt seen, supported, and guided, replicating the one-to-one experience HUK is known for, even at scale.
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Strategic Ad Spend For Business Growth
We implemented a strategic ad structure across Google Shopping and Search, carefully aligned with product demand, market volume, and profit margin - ensuring we prioritised profitable growth over vanity revenue. On social media, we deployed separate localised and national campaigns to manage budgets with precision, using dynamic creatives tailored to different audience segments. A full-funnel approach combined new customer acquisition (click + conversion campaigns) with remarketing and loyalty engagement, consistently filling the pipeline while nurturing repeat purchases and long-term brand affinity.
The Results
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Strategic Paid Ads Optimisation & Growth
Our paid advertising strategy for HUK Aesthetics delivered exceptional performance, achieving an average ROAS of 9.31, meaning for every £1 spent, we generated £9.31 in return across Google Shopping and paid social campaigns. By combining precise targeting with compelling creative and conversion-focused landing pages, we consistently attracted high-intent buyers. To scale further, we’ve refined our approach by splitting campaigns into profit-focused and volume-focused strategies - ensuring we maintain strong margins while maximising reach and customer acquisition. This dual approach allows us to scale sustainably while maintaining profitability.
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Conversion Rate Optimisation
We achieved a 514% increase in onsite conversion rate by strategically enhancing the customer journey across key product pages. This included the addition of brand-specific USPs, customer reviews, and FAQ sections that addressed common concerns and built trust. These optimisations not only improved user experience but also removed barriers to purchase, helping turn more visitors into paying customers and significantly boosting revenue per session.
We also enhanced the overall user experience by creating a seamless navigation structure, allowing customers to easily dive between collections, brands, and product types, making it quicker and more intuitive to find exactly what they need.
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Strategic Email & SMS Strategy
We harnessed the power of Klaviyo to build a series of intelligent automated flows that worked around the clock to drive conversions and build customer loyalty. From welcome sequences that introduced new visitors to the brand, to abandoned cart flows that recovered lost sales with personalised reminders and incentives, every step was optimised to move users closer to purchase. We also implemented post-purchase and replenishment emails to encourage repeat business, turning one-time buyers into loyal, long-term customers. These flows played a crucial role in both increasing lifetime value and reducing reliance on paid traffic.
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Organic Growth is Sustainable Growth
We improved SEO rankings by 774% through building a smart collection and product structure that mirrors how aestheticians search - by brand, treatment type, and skin concern. Each product page was optimised with rich on-page content, including detailed descriptions, usage guidance, and ingredients, alongside strategic keyword placement to boost visibility. We developed a comprehensive brand catalogue targeting both high-volume and long-tail keywords, ensuring we captured broad interest and niche queries alike. Complementing this, we rolled out SEO-led blog content aligned to key product categories and brands, reinforcing topical authority and driving high-intent organic traffic.on goes here
At the heart of this partnership we have a deep sense of collaborative growth. Working hand in hand with Jess and Nick to align marketing, operations, and customer experience into one cohesive vision.
In conclusion, our partnership with HUK Aesthetics has been a truly collaborative journey—working closely with Jess and Nick to ensure their “7-star hotel” of a brand delivers not only exceptional customer service, but also a seamless digital experience and competitive pricing across every touchpoint. By combining smart strategy with a shared vision, we’ve built a foundation for sustainable, long-term success. With the right digital infrastructure in place and a commitment to excellence, there’s no doubt, this business is built to thrive.
Partners and Technology: Growth Through Technology & Business Strategy
To power HUK Aesthetics’ digital growth, we utilised a robust tech stack designed for performance and scalability. The website was built on Shopify, providing a reliable and customisable foundation. We leveraged Google Search Console to guide our SEO strategy and drive sustained organic growth, while Meta Ads, Google Ads (Search & Shopping), and a well-optimised Merchant Feed fuelled our paid media efforts. Klaviyo played a central role in our email and SMS automation, helping us convert, retain, and re-engage customers with personalised touchpoints. Additionally, we implemented a suite of Shopify apps to enhance UX, increase average order value (AOV), and create a seamless shopping experience that scales with the business.
