EP Finance: Granular Website Strategy Drives a 4168% Increase in Relevant Traffic
When EP Finance, a trusted provider of tailored financial solutions for UK businesses, approached us, they needed more than just a website — they needed a digital engine to generate consistent, high-quality leads across multiple sectors. From equipment loans to debt consolidation, our mission was to align their online presence with their service offering in a way that would drive real, measurable results.
To achieve this, we took a holistic approach across four key pillars: a full website redesign built with SEO best practices at its core, a granular and conversion focused structure to serve each loan type individually, strategic Google Ads campaigns to deliver relevant leads at a low cost, and an integrated email marketing setup through Klaviyo to nurture enquiries. Every element; from keyword-rich service pages to automated lead flows and highly targeted PPC - was designed to attract, qualify, and convert the right businesses at the right time.
High Value Financial Leads For Less Than £100
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Service Level Website Rebuild
We completely rebuilt the website with a service-first structure. Each detailing, ceramic coating, and PPF offering was given its own SEO-optimised page to rank for high-intent local searches like “ceramic coating Essex” or “PPF installation Chelmsford.” Clear service pathways, embedded reviews, and trust signals helped us boost conversion rates.
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Local SEO & Blog Strategy
We built a robust local SEO strategy, including optimised meta data, schema markup, and keyword-focused blog content. Articles like “5 Signs Your Car Needs Detailing” and “Why PPF is Essential for New Cars in Essex” helped build topical authority and drive consistent organic traffic.
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Strategic Ad Spend For Business Growth
We implemented a targeted email strategy designed to nurture leads in the decision-making phase particularly for high-ticket services like Paint Protection Film (PPF) and ceramic coatings. Through a series of automated flows and value-driven content. Our approach also included cross-selling related services and upselling packages, turning browsers into buyers and one-time clients into loyal customers.
The Results
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Strategic Paid Ads Optimisation & Growth
To drive high-intent traffic and maximise return on ad spend, we implemented a service-level paid ads strategy supported by hyper-localised landing pages tailored for each core offering within specific Essex locations. This granular approach allowed us to target users searching for terms like "Ceramic Coating Near Me" and "PPF Essex" - keywords that now rank on page one of Google, thanks to the seamless alignment between ads, landing pages, and user intent. By pairing Google Search and Local Ads with well-optimised content, we ensured strong Quality Scores, lower CPCs, and a consistent pipeline of new leads primed for conversion.
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Conversion Rate Optimisation
To maximise lead generation for iSparkle Detailing, we strategically added clear calls-to-action (CTAs) throughout the website—most notably a "Call Us" button on mobile to streamline enquiries. Conversion rates were further boosted by embedding a Google Reviews widget, building instant trust and showcasing social proof, while social sharing features enhanced credibility and word-of-mouth reach. Thanks to a fast, service-structured website and optimised landing pages, our Paid Search Ads ran with high efficiency, benefitting from strong Quality Scores and lower cost-per-click—delivering more leads, at better value.
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Strategic Email & SMS Strategy
We refined iSparkle Detailing’s paid ad campaigns by implementing a granular structure—targeting specific service-level pages like Paint Protection Film (PPF), Ceramic Coating, and Interior Detailing. This laser-focused approach allowed us to match intent with relevant landing pages, improving Quality Score and significantly reducing cost per lead. By tracking user journeys and using segmented remarketing, we strategically cross-sold into higher-value services like PPF, nurturing prospects from initial interest in entry-level detailing into long-term, high-ticket bookings.
Our partnership with iSparkle Detailing showcases what’s possible when local SEO, strategic paid ads, and user-focused design come together.
At Brand Mix Agency, we’ll continue supporting iSparkle's upward trajectory—helping the business scale even further through data-driven campaigns, content expansion, and automated email and CRM strategies that turn browsers into loyal customers.
iSparkle is more than just a detailing company—it's becoming a trusted brand for premium vehicle care in Essex and beyond.
Partners and Technology: Localised Business Growth
To achieve these results, we leveraged a smart tech stack: Google Search Console to drive SEO insights and monitor organic growth, a customised Squarespace website designed for local conversion, Klaviyo to power email and SMS automation for lead nurturing and upselling, and Google Ads to dominate both map listings and paid search for high-intent service queries.
